Blog

Notes from the inbox.

Playbooks, product notes, and the occasional opinion. No SEO filler.

Playbook

The four-tab trap, and how to escape it.

Every customer-facing team starts the same way: one phone, two phones, four tabs, three accounts. Here's when to consolidate.

2026-05-145 min read
Product

Templates, approvals, and what Meta is actually checking.

A practical guide to writing WhatsApp templates that pass review the first time, with examples and the common rejection reasons.

2026-05-027 min read
Engineering

Why we built routing in plain language instead of flowcharts.

A short post on the design constraint that shaped routing in OonoBox: rules a non-engineer can write and another non-engineer can read.

2026-04-194 min read
Customer story

How a 4-person clinic answers 200 WhatsApps a day without dropping any.

An interview with one of our earliest customers on triage, after-hours, and what changed when they switched off personal WhatsApp.

2026-04-086 min read